Founded by Ellen Louise in 2023, Miss stands as the fashion and lifestyle magazine for the twenty-something teenage girls. Ultimately, Miss celebrates the highs and lows of navigating through adulthood, while addressing the distinct needs of young women.
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Miss serves as a platform that destigmatizes mental health issues and acknowledges the common struggles faced during this decade, providing advice on various aspects of life. From enhancing well-being to styling tips, Miss is your best friend and shoulder to cry on.​ Let's journey through these years together....
The name ‘Miss’ serves as homage to girlhood through three distinct definitions: Firstly, a title typically associated with unmarried women, the intention is to reclaim ‘miss’ from negative connotations, presenting it as a symbol of independence and empowerment shared upon entering the world. Secondly, it alludes to the verb describing the act of failing to accomplish something, resonating with individuals who feel overwhelmed by the world and behind in life due to societal pressures. Lastly, it refers to the verb conveying a sense of loss, reflecting nostalgia for simpler times and the comfort found in teenage memories.
The brand is a response to the prevailing trend where fashion magazines have become the blueprint for femininity, yet are saturated with unrealistic beauty and lifestyle standards. These portrayals can significantly impact young women, influencing their self image, aspirations, and sense of identity.
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Furthermore, it serves as a response to the mental health crisis, with young women identified as one of the most affected groups. The work of Miss involves destigmatizing the act of struggling and offering reassurance.
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Drawing inspiration from the TikTok community #teenagegirlinher20s, where users share both, moments of adolescent joy, and vulnerability. The brand is founded on core values that centre around relatable content, guiding readers through their twenties, with a particular emphasis on nostalgia and heeling the inner teenager.
The first issue of Miss is dedicated to recognising and celebrating the diverse journey of one’s twenties. From enhancing well-being to styling tips, Miss strikes a balance between relatability and reassurance. Whether you’re celebrating the highs or navigating the lows, Miss is the fashion and lifestyle magazine for the twenty-something teenage girls.